Copywriter, writing coach and the person who really wants you to stop writing like a boring template.
Five years ago, I was drowning in ideas. Articles, scripts, course outlines – all trapped in a mess of Google Docs and sticky notes. I’d spend hours writing, then delete everything because it never felt “good enough”.
My first course launch? Completely silent. No students, no sales, just the heavy feeling that maybe my knowledge didn’t matter because I couldn’t organise it or sell it properly. I felt like an imposter shouting into the void.
My work has been featured on:
Beyond teaching writing, I love spotting problems in everyday life and turning them into names, products and practical solutions. Here are a few highlights.
While I don’t own the platform, I’m honored to have coined the name Daraz – now one of South Asia’s leading e-commerce brands. A single idea, a lasting legacy.
While I don’t own the platform, I’m honored to have coined the name Daraz – now one of South Asia’s leading e-commerce brands. A single idea, a lasting legacy.
I conceptualised an adaptation of the Yunteng phone holder for local needs – a simple tweak that made everyday content creation more stable, flexible and user-friendly for our market.
I conceptualised an adaptation of the Yunteng phone holder for local needs – a simple tweak that made everyday content creation more stable, flexible and user-friendly for our market.
I designed a loose wheel nut indicator – a safety-focused automotive idea that makes it easier to visually spot when wheel nuts have shifted or loosened, helping prevent accidents before they happen.
I designed a loose wheel nut indicator – a safety-focused automotive idea that makes it easier to visually spot when wheel nuts have shifted or loosened, helping prevent accidents before they happen.
[ These projects reflect how I think: observe real problems, design simple solutions and turn ideas into assets – whether it’s a product, a system or a brand name. ]
Yes. This course is made for people who don’t see themselves as “writers” yet. We start from the basics of clarity, structure and simple frameworks, then move towards copywriting and content. You just need basic English and a willingness to practice.
No. If you can read this page, you’re fine. The focus of this course is clear thinking, simple sentences and practical structure. You’ll naturally fix a lot of grammar issues by writing more clearly, not by memorising rules.
If you go at a normal pace, you can complete the core lessons in a few weeks. But the idea is not to rush. You can move at your own speed, stop, rewind and revisit lessons whenever you want. It’s built to fit around a busy life.
The course is hosted in an online learning portal. You’ll get step-by-step video lessons, written summaries, examples and exercises. You can log in from any device, mark lessons as complete and track your progress.
That depends on the plan you join. The core course gives you frameworks, examples and practice tasks you can use on your own. If there’s a feedback or community option available, it will be clearly mentioned on the checkout page.
